Organic Social: Which Social Media Platform should you post on? with Carolyn Zick, Bad Axe Enterprises

<p>Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015! </p><p>She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients.</p><p>And Carolyn's sharing her process for working out which social media platform you should be publishing content on. </p><p>The 10 second Social Platform Check.</p><p>In this episode we discuss:</p><ul><li>You need clear goals to develop a social media strategy</li><li>How can businesses leverage TikTok for organic social media success?</li><li>The importance of long-form content for LinkedIn and YouTube</li><li>The potential benefits and drawbacks of creating viral posts on LinkedIn</li><li>How can businesses manage their social media presence across multiple platforms?</li></ul><br/><p>[04:44] Demographics are not important for platform selection.</p><p>[06:40] Disclaimers, goals, and audience are crucial.</p><p>[10:34] TikTok and YouTube are important for content.</p><p>[14:31] Meaningful conversations and organic marketing goals.</p><p>[17:02] Management: Consider team bandwidth for new platform.</p><p>[20:36] Know the audience intimately for effective organic marketing.</p><p>[25:26] Social media giants redefine in community era. </p><p><p class="tdfocus-1690282551148">Find your next eCommerce tool &gt;&gt; <a href="https://keepopt.com/tech" rel="noopener noreferrer" target="_blank" class="tdfocus-1690282565464">https://keepopt.com/tech</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Inter