Organic Click-Through Rate Lessons on 5 Million Google Search Results | Ep. #1144

<p><span style="font-weight: 400;">In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results.</span></li> <li>[01:10] <span style="font-weight: 400;">A summary of the key findings of this study.</span></li> <li>[01:29] <span style="font-weight: 400;">Why it's a 'winner take all' situation with search results .</span></li> <li>[02:57] <span style="font-weight: 400;">The success rates of titles containing questions.</span></li> <li>[03:35] <span style="font-weight: 400;">Keyword usage in titles and the resulting bump in click through rates.</span></li> <li>[04:48] <span style="font-weight: 400;">The subtractive effect of including power words in your titles.</span></li> <li>[05:50] <span style="font-weight: 400;">Evoking curiosity can make a big difference to your CTR.</span></li> <li>[06:10] <span style="font-weight: 400;">There you have it!</span></li> <li>[06:30] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href="https://backlinko.com"><span style= "font-weight: 400;">Backlinko</span></a></li> <li><a href="https://www.clickflow.com"><span style= "font-weight: 400;">ClickFlow</span></a></li> </ul> <p><strong>Leave Some Feedback:</strong></p> <p> </p> <ul> <li><strong>What should we talk about next?<span style= "font-w