Optimizing Your SEO Strategies

<p>This episode is part two in a series of strategy topics geared towards taking advantage of seasonal down time in the green industry. For many there may never be a downtime, however these are critical functions we should be doing daily, especially when it comes to creating content for digital media.</p><p>Whether it's diving into Google Analytics for making sound business decisions with your website and content, or optimizing your content so it will be found by search engines, which is where we focus today's discussion. Our guest is <strong>Stacey Hirvela</strong>, of <a href="https://www.provenwinners.com" target="_blank"><strong>Proven Winners</strong></a> and Spring Meadow Nurseries. She has some great insights for developing content for your website and tips for having it rank high in search engine results.</p><p>While this is one of our longer episodes, there is a lot of great information shared and it could easily have gone longer. If this episode whets your appetite for optimizing your content check out her live Gardencomm webinar to get into the weeds of optimizing your green industry content. <strong>S</strong><i><strong>EO: Rising to the Top - Getting to the Top of Search Results</strong> </i>webinar takes place 2/24/21 and there is a live Q&A session to get your questions answered. Details are available on the <a href="https://portal.gardencomm.org/eweb/DynamicPage.aspx?Site=GWA&WebCode=EventDetail&evt_key=cd244159-bf6d-4411-b8d3-fbf6b23893bb" target="_blank">Gardencomm</a> website.</p><p>Stacey also shares and recommends some great SEO resources like the <a href="https://moz.com/moztop10" target="_blank">Moz newsletter</a>. One of her go-to sources for SEO articles and <a href="https://moz.com/free-seo-tools" target="_blank">free SEO tools</a> including a website analysis.</p><p><strong>CONNECT WITH OUR GUEST</strong><br />Stacey Hirvela at Proven Winners - <a href="https://twitter.com/proven_winners">Twitter</a>, <a href="https://www.facebook.com/ProvenWinners">Facebook</a> and <a href="https://www