Optimizing Your Customers’ Value With Valentin Radu, CEO Omniconvert

<p>Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs.</p> <p>He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages.</p> <p>A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches ecommerce businesses how to scale their brands profitably and sustainably.</p> <h2>In this episode…</h2> <p>In a world where cookies are dying, Apple is taking control, privacy comes first, and customer data is back in customers' hands, first-party data and zero-party data are winning. Do you know how to collect and leverage zero and first-party data? And if you do, do you know how to optimize customer value based on that data?</p> <p>Customer Value Optimization is a surefire way to leverage zero and first-party data to create an excellent experience for your customers and keep them happy and buying. But the problem is many ecommerce brands are too product-centric and are not listening to their customers, so they lose customers quickly. Are you in that situation and want to turn things around?</p> <p>In this episode of the <em>eCommerce Profits Podcast</em>, Joshua Chin talks with the Founder and CEO of Omniconvert, Valentin Radu. They discuss Valentin's journey to becoming a customer value optimization evangelist, how he is helping ecommerce brands gather zero and first-party data, and how to leverage that data to improve the lifetime value of their customers.</p>