Optimizing Facebook Campaigns in 2022 and Why Your Bid Strategy Matters

<p>Are you getting similar results with every ad campaign even when you try to switch things up?&nbsp;</p><p>On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of <a href="https://tiereleven.com/" rel="noopener noreferrer" target="_blank">Tier 11</a> to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: <em>Where is the real source of truth?</em> Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.</p><p>Listen in for some knowledge bombs you can apply to your ad campaigns today.</p><p>IN THIS EPISODE YOU’LL LEARN:</p><ul><li>Why transformational story video ads work better than anything else on Facebook&nbsp;</li><li>Where the most helpful avatar data comes from (and how to get it)&nbsp;</li><li>What you should know about cheap leads, good leads, and impulse leads</li><li>How to make sure the attribution model on the platform matches the actual numbers&nbsp;</li></ul><br/><p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</p><ul><li><a href="https://tiereleven.com/apply-fsa/" rel="noopener noreferrer" target="_blank">Tier 11</a></li><li><a href="https://iangarlic.com/" rel="noopener noreferrer" target="_blank">Ian Garlic</a></li><li><a href="https://www.northbeam.io/" rel="noopener noreferrer" target="_blank">Northbeam</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li>Follow <a href="https://twitter.com/perpetualtraf" rel="noopener noreferrer" target="_blank">Perpetual Traffic on Twitter</a></li><li>Connect with <a href="https://twitter.com/