Optimizing Conversion Rates: Strategies for Success

Join Shiva Manjunath, a senior strategist at Spiro, and Will for a conversation about Conversion Rate Optimization (CRO). They discuss common myths and mistakes brands face in CRO, best practices for e-commerce websites, the importance of personalization and motivation versus friction when it comes to website usability. Plus, they provide tips on how to reduce friction in the customer journey and motivate customers to make a purchase. Tune in for an informative discussion on CRO!