Optimize for the Probability of an Outcome, Not the Size

<p>Eager to prove that your business idea is the next big thing?</p><p><br></p><p>In this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss how to get more out of short-term goals, finding validation for Startup growth, and why funding doesn’t equal success. </p><p><br></p><p>Listen in and learn how to optimize probability for the best possible outcome!</p><p><br></p><p><strong>Sign up for the Startups Newsletter</strong></p><p><a href="https://www.startups.com/newsletter"><strong>https://www.startups.com/newsletter</strong></a></p><p><br></p><p><strong>What To Listen For:</strong></p><ul> <li>[00:00:36] At what point was not aiming big enough the problem?</li> <li>[00:03:01] Trying to hypothesize how big it could possibly be when you don't even know if it works when it's still small?</li> <li>[00:07:49] You could start with one broken argument that says, well, it's going to take the same amount of time to build…</li> <li>[00:13:37] You don't just set one goal and you kind of hang out until you hit that one goal. </li> <li>[00:21:15] It now has to be a giant business to somehow have some sense for validation.</li> <li>[00:22:08] You probably also don't need the funding to do a good job in that market.</li> <li>[00:29:26] Make it work in a microcosm and then make it work somewhere else.</li> </ul>