Opportunity Knock$

<p>Jessica Sharon believes credit unions deserve a bigger stage. “We don’t toot our own horn enough,” says the assistant vice president of financial outreach at $677 million asset <a href='https://www.pelicanstatecu.com/'>Pelican State Credit Union</a> in Baton Rouge, La.</p><p>Pelican State shares its good news on “<a href='https://www.pbs.org/show/opportunity-knocks/'>Opportunity Knock$</a>,” a PBS reality show that follows six families as they work with financial experts and local credit unions to take control of their finances.<br/> <br/>In this episode of the <a href='https://news.cuna.org/podcasts'>CUNA News Podcast</a>, Sharon describes how Pelican State credit counselors do what they do best: improve members’ financial well-being.</p><p>“This is our mission. This is our purpose,” says Sharon. “I hope this shines a light on the credit union industry and how we&apos;re living our principles.”</p>