Opinionated Marketers on: The Olympic Marketing Silence

<p>Where are all the Olympics adverts?  We're just not seeing them.  Charles Nixon and Kiran Kapur consider whether we've reached sponsorship overload.  Further reading:</p> <p><a href='https://www.theguardian.com/sport/2021/jul/19/toyota-scraps-olympics-tv-ads-amid-lukewarm-support-in-japan'>https://www.theguardian.com/sport/2021/jul/19/toyota-scraps-olympics-tv-ads-amid-lukewarm-support-in-japan</a></p>