
One Simple Hack That'll Make Your Leads More Valuable | Ep. #653
Nomzy Stholly
Description
<p><span style="font-weight: 400;">In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">One Simple Hack That'll Make Your Leads More Valuable</span></em></li> <li><span style="font-weight: 400;">[00:33] Lead scoring is getting more details, a number, or ratio on your leads.</span></li> <li><span style="font-weight: 400;">[00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down.</span></li> <li><span style="font-weight: 400;">[01:09] You want to give your sales team leads that they can close.</span></li> <li><span style="font-weight: 400;">[01:29]</span> <a href= "https://www.hubspot.com/"><span style= "font-weight: 400;">Hubspot</span></a> <span style= "font-weight: 400;">will lead-score for you.</span></li> <li><span style="font-weight: 400;">[01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (</span><a href="https://www.semrush.com/"><span style= "font-weight: 400;">SEMRush</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?ie=UTF8&node=9818047011"> <span style="font-weight: 400;">Alexa</span></a> <span style= "font-weight: 400;">help with this).</span></li> <li><span style="font-weight: 400;">[02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.)</span></li> <li><span style="font-weight: 400;">[02:28] Eric loves using</span> <a href="https://clearbit.com/"><span style= "font-weight: 400;">ClearBit</span></a> <span style= "font-weight: 400;">to do some of this work.</span></li> <li><span style="font-weight: 400;">[02:57] From there, you can use</span> <a hr