One Secret to A Highly Engaged Email List

<h2>What’s In This Episode:</h2> <p>Why do you subscribe to an email list? What makes you stay? Jill and Brad let you in on a little secret to a highly engaged email list.</p> <h3> "I don't love email, but I enjoy really good email lists." - Jill</h3> <p>Recommendations are HUGE when it comes to subscribing to an email list, and Jill will often sign up if she's heard a particular email list is awesome. Of course, sometimes she subscribes because of the freebie she'll get by doing so (with plans to unsubscribe later).</p> <p>Brad might hear someone on a podcast and want to know more so he'll subscribe to hear more from that person.</p> <p>But then, why stay? There are so many emails out there that are bad, that if they're actually good, it's GREAT. Jill says she looks forward to the content and she learns from them - how to write better herself. (Check out <a href= "https://betches.com/">Betches</a>.)</p> <h3>"Know your audience really well." - Brad</h3> <p>Brad's a fan of <a href="https://scalingup.com/">Verne Harnish</a> because he curates a really good list of resources and respects people's time. He thinks the personal connection is important.</p> <p>When Jill decided to write a daily newsletter, she was terrified. She was worried everyone would unsubscribe (they didn't). By doing so, she learned what worked. And people respond way more now than they did when she was sending out an email every two weeks.</p> <p> </p> <p><strong>What email lists are your favorite and why? Let us know!</strong> <a href= "https://itunes.apple.com/us/podcast/breaking-down-your-business/id784888385"><strong>Listen</strong> <strong>in</strong><strong>!»</strong></a></p> <h2>Sponsor:</h2> <p><img class="alignleft size-full wp-image-4840" src= "https://breakingdownyourbusiness.com/wp-content/uploads/2018/08/NetblazeVirtualMarketingAssistant.png" alt="" width="300" height="60" />This episode is sponsored by <a href="https://netblaze.com/bdyb/">Netblaze, LLC</a>. Do you need help with your digital marketing? If you want to get more cust