"One and done" sales? How to keep marketing & build a relationship...

Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (Email Copywriting Prompts) https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (Ask Roy your question) https://www.btmsinsiders.com/courses/the-most-valuable-customer-strategy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (The Most Valuable Customer Strategy) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (BTMSinsiders: like Netflix for copywriting & marketing training, get access to everything) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (Get Roy’s Daily Emails) When a business has a “one-and-done” product or service, should they do ongoing relationship marketing with their customers? Today’s episode is based on a subscriber question. They gave the example of a contractor who specializes in window screens. Should a business like this do regular content marketing to their past customers? And what would that even look like? I ended up challenging a lot of assumptions in my answer to this question. And in the end I basically laid out a business model that anybody could use with a whole mix of local businesses, in order to provide a TON of value all around.  (And you don’t have to do window screens or a