On Self-Reliance (Episode 215)

<p>Today’s guest is John Jantsch, author and entrepreneur that specializes in marketing for small businesses. He is on the show today to discuss his new book <i>The Self-Reliant Entrepreneur. </i>He and Charlie discuss the inspiration for his book, including transcendentalist authors of the romantic period. John shares some of his favorite sections from the book, and they discuss how you can use this book to start conversations with others. </p><p> </p><p>Key Takeaways:</p><p>[3:40] - John talks about the pivot he made to the subject matter of this book, versus his five other books that focus on marketing. His other books were more “how to” books, and his new book seeks to tackle the “why to” and how to be more self-reliant as a human being. </p><p>[7:05] - John and Charlie talk about some of the challenges entrepreneurs face, often in a short amount of time. As entrepreneurs you take on nearly all the responsibilities of a corporate business, but by yourself. </p><p>[8:05] - One of the first pillars of self-reliance is resilience, which includes getting out there every day, but also the ability to reframe what has happened and learn from it. The other pillars include trust, courage, curiosity, mindfulness, nonjudgement, and gratitude. It is important to be intentional about applying these pillars. </p><p>[10:10] - How we show up and how we respond are two things that entrepreneurs can truly control. </p><p>[12:40] - John and Charlie talk about the pay off of practicing things like mindset and self-reliance. This can help you slow down and focus on doing less, but being really intentional about the things that matter. </p><p>[15:12] - They talk about some of the counter-cultural ideas that are present now, and how John drew inspiration from some of the transcendentalist literature of the 1800’s. The protagonist was someone who was true to themselves.</p><p>[16:35] - John shares some of his favorite parts of his new book, and his process of compiling passages, his own words, and challenges for readers. He shares a