On Revenue Quality with Bradley Roofner and Logan Brown - Ep.145

<p><strong>My guests on this episode are Bradley Roofner and Logan Brown, who together, along with a third partner Kade Thomas, acquired WLE, a landscaping firm in Austin, Texas, in 2017. After nearly four years of operating, they sold the company to Brightview, a public landscaping company and one of the largest in the country. </strong></p><p><strong>Our discussion today focuses on revenue quality, a topic Bradley and Logan have given a great deal of thought to. We talk about defining revenue quality and how to identify high and low quality revenue, creating your ideal customer profile, how to sell that customer building a motivated sales organization, emphasizing high quality revenue across an organization, writing more valuable customer contracts, and various tips they have for CEOs looking to boost revenue quality and thereby their company&#39;s valuation. Enjoy.</strong></p><p>Listen weekly and follow the show on <a href="https://podcasts.apple.com/us/podcast/think-like-an-owner/id1445929750" rel="nofollow">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3Fbv9d4HpDwuO4MOPvgdvO?si=bfa67fb76c654755" rel="nofollow">Spotify</a>, <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5yZWRjaXJjbGUuY29tLzI1ODM4YjdlLTdlZTgtNGZjMC05ZjU0LTViNjJkZDNmZTBjNg" rel="nofollow">Google Podcasts</a>, <a href="https://www.stitcher.com/show/think-like-an-owner" rel="nofollow">Stitcher</a>, <a href="https://www.breaker.audio/think-like-an-owner" rel="nofollow">Breaker</a>, and <a href="https://tunein.com/podcasts/Business--Economics-Podcasts/Think-Like-An-Owner-p1180625/" rel="nofollow">TuneIn</a>. </p><p><strong><u>Links:</u></strong></p><p><a href="https://www.linkedin.com/in/bradley-roofner-01538538/" rel="nofollow">Bradley on LinkedIn</a></p><p><a href="https://www.linkedin.com/in/logan-brown-871bb238/" rel="nofollow">Logan on LinkedIn</a></p><p><a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=asc_df_0887307280/?hvadid=312106851030&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9