On Being Customer-Centric and Workflow Focused with Derek Gerber of Explainify

<p>Derek’s love for computers and software stuck with him. Naturally, he began working in sales, marketing, and accounting within the technology space.</p><p>Explainify is now able to produce videos in a few weeks that used to take nine months just five years ago.</p><p>“I’d say the true value in what we do is we build brand awareness and brand legitimacy, through high-quality videos that drive action.”</p><p>Derek shares fascinating insight into their customer-centric approach. He accredits this mentality to the success Explainify has seen through the pandemic.</p><p>Listen in now to hear Derek's tips on creating optimal workflows, and how he creates his own luck.   </p><p>Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at<a href="http://leadersofb2b.com/"> LeadersOfB2B.com</a></p><p>--</p><h3>This episode is brought to you by Content Allies. </h3><p>We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.</p><p>Contact us to learn more at<a href="http://contentallies.com/"> ContentAllies.com</a></p>