OMG! It's a rebrand!

<p><b>OK, so this is exciting! And terrifying. But mostly exciting. When you're a brand designer, one of the hardest damn things in the whole world is working on your own brand! And yet, that is <i>exactly</i> what I've been doing for the past few months.</b></p> <p>I'm 42 today, and this is my gift to myself: a bolder, braver, and more edgy iteration of my brand. I'll be rolling it out across all my platforms and collateral over the coming month or so, starting with my <a href="https://www.instagram.com/petchy.co/" target="_blank">evergreen Instagram grid</a>, the most important parts of my <a href="https://petchy.co/" target="_blank">website</a> and my <a href="https://petchy.co/podcast/" target="_blank">podcast</a>. </p> <p>You'll recognise some familiar things, like two of my brand colours and one of my brand fonts (and me, I'm not going anywhere) — but there are also some quite radical changes, like a new and quirky feature font that is also used for the logotype. My yellow accent colour is sharper, and I've added a darker teal for better visibility and contrast against white backgrounds. Overall, it's a more attention-grabbing brand identity that aligns better with my brand values — and my depleting levels of fucks left to give.</p> <p>To hear more about the rebrand and why it came about, tune into this week's podcast episode!</p> <p><b>TL;DR — episode links:</b></p> <ul><li>Check out <a href="https://www.instagram.com/petchy.co/" target="_blank">my new Instagram 9-grid</a></li><li>Take a peek at <a href="https://www.dropbox.com/s/pdn3sj3u4l9yqmy/petchy_brand_guidelines.pdf?dl=1" target="_blank">my new brand guidelines</a></li><li>Sign up for the <a href="https://petchy.co/brandvalues/" target="_blank">Brand values, not bland values! micro email course</a></li></ul>