'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

<p></p><p><strong>This episode is brought to you by these brands</strong>, allowing me to ditch my starving artist act and finally make a living doing what I love (<em>without</em> selling my soul):</p><p>→ <a href="https://www.godtierads.com/framework/"><strong>God Tier Ads</strong></a><strong>:</strong> the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get <em>$50 off</em> with the code "<em>BONJOUR-BONJOUR</em>" → <a href="https://www.godtierads.com/framework/">godtierads.com/framework/</a></p><p>***</p><br>"<em>I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!</em>"<p>Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer.</p><p><strong>Topics covered:</strong><br></p><ul> <li>(00:00) - Creating Content That Screams 'Oh Sh*t, That's Good!' (5 Steps)</li> <li>(02:36) - The problem with our obsession with algorithms</li> <li>(03:33) - Choosing between high-quality content and "clickbait" content</li> <li>(10:26) - How does Amanda seem to "do it all?"</li> <li>(13:48) - A typical week for Amanda</li> <li>(14:56) - Preparing a few pieces of content</li> <li>(17:22) - Where does Amanda store her content ideas?</li> <li>(18:41) - The difference between "Oh shit that's good" and "Oh shit that's nice"</li> <li>(22:06) - How does Amanda lean on her intuition?</li> <li>(22:54) - How to turn ideas into actual content?</li> <li>(24:36) - How does Amanda write such good content? 4 insights.</li> <li>(28:54) - Using templates vs. heuristics</li> <li>(29:36) - The ONE question to ask yourself when creating content</li> <li>(31:41) - Amanda's writing process</li> <li>(32:25) - SparkToro's social media calendar</li