Offline: New Customer Acquisition via Direct Mail with Dylan Jenkins

<p class="tdfocus-1683202863138">Since 1999, Dylan Jenkins has been helping mail order and eCommerce businesses to recruit new customers through direct mail. </p><p class="tdfocus-1683202863138">Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers.</p><p>In this episode we discuss:</p><ul><li>Cold direct mail’s appeal</li><li>How customer data can be used in smarter ways</li><li>The role of data co-operatives</li><li class="tdfocus-1683202878388">Changing your customer base</li><li>Strategies for A/B testing</li></ul><br/><p><p class="tdfocus-1681385684869">Claim your exclusive 3 month free trial with Slippy &gt;&gt;&gt; <a href="https://keepopt.com/slippy" rel="noopener noreferrer" target="_blank">https://keepopt.com/slippy</a></p> </p><p><p class="tdfocus-1681385752272">Find out your Paperplanes can you improve marketing ROI &gt;&gt;&gt; <a href="https://keepopt.com/paperplanes" rel="noopener noreferrer" target="_blank">https://keepopt.com/paperplanes</a></p> </p><p><p class="tdfocus-1677162243118">Join our brand new 'Chloe's eCommerce Club' here &gt;&gt; <a href="https://keepopt.com/club" rel="noopener noreferrer" target="_blank">https://keepopt.com/club</a></p> </p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p>