Now With More BIMI!

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode learn about Google Tag, BIMI, AirPods Pro 2 and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC743.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong> and <a href= "https://bit.ly/3NQEKcv"><strong>Trust Insights!</strong></a></p> <p><a href= "https://martech.org/apple-adds-bimi-to-next-operating-system-update/"> Apple adding BIMI</a> (Brand Indicators for Message Identification) - Currently used only by 9% according to Litmus - <a href= "https://www.litmus.com/blog/how-to-set-up-bimi/">How to set up BIMI</a> (step 1 SPF, DKIM, and DMARC. LOL)</p> <p>The new Google Tag. Really? <a href= "https://www.simoahava.com/analytics/one-tag-rule-them-all-introducing-google-tag/"> Simo Explains</a></p> <p><strong>5:49 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.</strong></p> <p><strong>For MOC listeners: set up a free call with one of their experts <a href= "https://themailworks.com/moc">themailworks.com/moc</a></strong></p> <p><a href= "https://martech.org/marketers-making-less-use-of-martechs-expanding-capablilities/"> Gartner says only 42% using all capabilites of Marketing Stack</a> (down from 58 in 2020)</p> <p>Professional Job Searches Churn - Open positions double from 1MM to 2MM since 2020. Hiring freezes destroy the culture.</p> <p><strong>14:35 LinkedIn</strong> – <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Lower Decks and Shotgun Wedding</p> <p>Chris very impressed with the Airpods Pro 2</p> <p><a href="https://mpb2b.marketingprofs.c