Noshing With Leo Pearlstein – June 24, 2021

[audio mp3=“https://iraseverythingbagel.com/wp-content/uploads/sites/4/2021/06/Leo_Pearlstein_062421.mp3"][/audio] This week, Ira spoke with Leo Pearlstein (100 years old!), founder and president of Lee & Associates, Inc., a public relations and advertising firm. In this branding episode of Ira’s Everything Bagel, Leo talks about his long career as a publicity pioneer, food consultant, author, speaker, and “PR Food King”; how he got into the business (courtesy of actor Eddie Bracken); bringing most of the family into the business; his long-time association with Mrs. Cubbison's dressing; how he began representing food associations; working with the media;  his friendship with Steve Allen; and why he always considered his work his hobby.