Nodes of Design#60: Typography by Joe Stitzlein

<p><a href="https://www.linkedin.com/in/joestitzlein/">Joe Stitzlein</a> is a Co-Founder, Executive Creative Director and Type Designer at <a href="https://stitzstudio.com/">Stitzlein Studio</a>. He worked with Steve Jobs to define Apple’s photography and packaging standards, and with Michelle Obama to launch her Let’s Move program for healthy schools. I designed iconic identities for Netflix, Nike Flyknit, dwell magazine and Mac OS X and built a global design studio at Google. He had designed typefaces in every major writing system globally and created campaigns that made Nike Free the world’s best selling shoe.&nbsp;</p> <p>Before starting Stitzlein Studio, Joe worked as Executive Creative Director for the Google Brand Studio and Senior Global Creative Director at Nike; his work has been featured in Adweek, the AIGA annual, the Annual of the Type Director’s Club, Atlantic Cities, the Annual of the AIA, D&amp;AD, fastcodesign.com and at Cannes, amongst others.&nbsp;</p> <p>In this episode, Joe had shared great insights on typography and spoke on what is the difference between a typeface and a font and how to choose a perfect typeface and font pair from millions of available choices. In the latter part, we discussed how we craft typography for accessibility&nbsp;and inclusiveness and ended the show by Joe recommending some tips to young designers on how to start their journey into typeface design and build attractive portfolios.&nbsp;</p> <p>Takeaways - What is typography and its importance, How to do correct font pairing, How to craft typography for accessibility&nbsp;and inclusiveness.&nbsp;</p> <p><a href="https://stitzstudio.com/">Stitzlein Studio</a> - https://stitzstudio.com</p> <p>NewsLetter/Books Recommended by <a href="https://www.linkedin.com/in/joestitzlein/">Joe Stitzlein</a></p> <p><a href="https://www.typewolf.com/">Typewolf&nbsp;</a></p> <p><a href="https://www.harperacademic.com/book/9780062413918/how-to/">How to</a> - Michael Bierut</p> <p>The Martian Chronicles - Ray Bradbury</p> <p>Thank you for