Nodes of Design#59: Service Design by Ricardo Martins

<p><a href="https://www.linkedin.com/in/ricardoalexmartins/">Ricardo Martins</a> is a Service Design Professor at Savannah College of Art and Design. He is also a researcher and consultant on strategic design, service design, brand management, project management, innovation and Lean Six Sigma, and he has received many global accolades.&nbsp;</p> <p>In this episode, Ricardo shared great insights on service design and generating a service blueprint and the few ways to find new promising opportunities while creating a service blueprint. We spoke on how to institute a service design culture in an organisation and various major&nbsp;common challenges&nbsp;while implementing it.</p> <p>Takeaways- What is service design, Process of Implementing service design culture in an organisation, Challenges in implementing service design&nbsp;</p> <p>Ricardo Martins Recommended Books&nbsp;</p> <p>Innovation and Its Enemies: Why People Resist New Technologies by <a href="https://www.amazon.com/Calestous-Juma/e/B001JO7YP0/ref=dp_byline_cont_book_1">Calestous Juma</a>.</p> <p>Reframing Organizations: Artistry, Choice, and Leadership - <a href="https://www.amazon.com/s/ref=dp_byline_sr_book_2?ie=UTF8&amp;field-author=Terrence+E.+Deal&amp;text=Terrence+E.+Deal&amp;sort=relevancerank&amp;search-alias=books">Terrence E. Deal</a></p> <p>Thinking in Systems: A Primer - <a href="https://www.amazon.com/Donella-H-Meadows/e/B001JPC6AC/ref=dp_byline_cont_book_1">Donella H. Meadows</a></p> <p>The Fifth Discipline: The Art &amp; Practice of The Learning Organization - <a href="https://www.amazon.com/Peter-M-Senge/e/B000AQ8R86/ref=dp_byline_cont_book_1">Peter M. Senge</a>&nbsp;</p> <p>If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.</p> <p><br></p>