No showrooms? No problem. How Maker & Son is building a furniture brand on the road

<p><strong>Alex Willcock </strong>and <strong>Felix Conran</strong> are the father-and-son team behind the direct-to-consumer furniture brand Maker & Son. Founded in the UK in 2018, the company has grown quickly with an unorthodox approach. Its core product is a pillowy sofa that retails for over $10,000, and rather than brick-and-mortar showrooms, Maker & Son relies on a fleet of decorated vans that will visit potential customers in person. On this episode of the podcast, Willcox and Conran chat with host <strong>Dennis Scully</strong> about whether sustainability and the value of craftsmanship are finally connecting with consumers, their unique approach to marketing, and how they’re using a surprisingly sophisticated tech operation to make data driven decisions in an old-school industry.</p><p>This podcast is sponsored by <a href="https://www.highpointmarket.org/">High Point Market</a> and <a href="www.modern-matter.com">Modern Matter</a></p><p><i><strong>LINKS</strong></i><br /><a href="www.makerandson.us"><strong>Maker & Son</strong></a><br /><a href="www.instagram.com/dennisscully"><strong>Dennis Scully </strong></a><br /><a href="www.businessofhome.com"><strong>Business of Home</strong></a></p>