No Results Found - Taking Advantage Of The 404 Page - RD287

<p class="p1">Don’t you hate that feeling when you can’t find what you’re looking for? It could be anything. You can’t find your wallet or your car keys. Have you misplaced your phone? Maybe it’s that scrap of paper you scribbled that critical information on that you can’t find.</p> <p class="p1">Regardless of whatever it is you can’t locate, you’re left with an empty feeling inside—a feeling of unfulfillment.</p> <p class="p1">A similar feeling occurs when you land on a website only to see those three words – No Results Found.</p> <p class="p1">It’s so frustrating. Maybe you clicked a link in an article you were reading, anticipating a solution to a problem you’re facing, only to be disappointed by where it brought you. Perhaps you used the search field on a website hoping to find something only to come up short. Or it could happen while navigating a website, and you have no idea how you got there.</p> <p class="p1">Regardless of the circumstances, you’ve landed on the dreaded 404 page. A page that mocks you with those three words – No Results Found. It might as well say - ha, ha, you lose, we don’t have what you’re looking for. It’s so frustrating.</p> <p class="p1">Then what do you do? Do you go back and click the link again, hoping that you get better results this time around? Do you randomly start clicking around, hoping to stumble upon what you were looking for? Or, do you shrug your shoulders in defeat and close the page, or go looking elsewhere for your answer?</p> <p class="p1">It doesn’t matter when or why. Landing on a No Results Found page is never fun unless the person who designed the website makes it fun for you.</p> <h2>You can customize the 404 page.</h2> <p class="p1">The 404 page is something that every website in the world has, whether the site owner knows it or not. And it’s a page that’s landed on more often than you would think. And yet, very few websites take advantage of this “popular” page. And you should take advantage of it. Whether it’s your website or sites you create for your client