No one remembers a brand without a story

<p>Brand storytelling is one of the most powerful marketing tools, serving as a bridge between a business and its consumers. A well-crafted narrative can make even the most unsexy companies seem compelling. On this episode, we’re talking to Kerstin Emhoff, the CEO of award-winning production companies PRETTYBIRD and Ventureland. You may recognize their viral commercials for <a href="https://prettybird.co/us/work/brand-content/uber-thank-you-for-not-riding/" rel="noopener noreferrer" target="_blank">Uber</a> and <a href="https://prettybird.co/us/work/brand-content/facebook-were-not-just-staying-home/" rel="noopener noreferrer" target="_blank">Facebook</a>, among others.&nbsp;</p><p>Today, she’s telling us about the impact of strong storytelling, how to craft an authentic brand narrative, and what makes commercials go viral.&nbsp;She’ll also be telling us about her efforts to support underrepresented talent in the entertainment industry.</p>