Nir Eyal: How to be Indistractable

mwana mboka🇨🇩

37 min•0 plays•0 favorites

Arts & Philosophy

Description

You’re sitting at your desk, trying to do some deep work—finishing up a presentation, writing some code, sketching out a new interface—and you hear a noise. It’s the familiar knock of Slack, or the chime of your e-mail inbox. All of a sudden, you’re taken away from a state of flow and into an attempt to multi-task, which is the enemy of getting things done. By some estimates, distractions cost the US economy more than $650 billion dollars a year in lost productivity. And Nir Eyal, bestselling author of the book Hooked, may have been the inspiration behind some of the most habit-forming products out there. But he also has another book, Indistractable, which can give you the tools to avoid distractions both at work and at home. In this episode, we chat with Nir about what got him interested in the intersection of technology and psychology, how we as consumers can have a better relationship with habit-forming products, and how he—as a parent— thinks about kids and technology. Bio <a href= "https://www.nirandfar.com/book-nir-eyal/?swcfpc=1">Nir Eyal</a> writes, consults, and teaches about the intersection of <a href= "https://www.nirandfar.com/consumer-psychology-articles/?swcfpc=1"> psychology</a>, technology, and business. Nir previously taught as a <a href= "https://www.gsb.stanford.edu/insights/super-power-tomorrow-being-indistractable?swcfpc=1"> Lecturer in Marketing</a> at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.<

Creators

ross.big

Creator