Nikita Morell

<p>In this episode, Nikita and I chatted about:</p><ul> <li>The mistakes architects make time and time again with their website copy.</li> <li>The key difference between copywriting and other types of architectural writing that you need to be aware of.</li> <li>The steps Nikita takes to help figure out your point of difference, and how interviews with past clients can be helpful in figuring out your practice's strengths.</li> <li>How to approach your copy when your practice works across multiple sectors.</li> <li>The best way to approach project descriptions on your website.</li> <li>What to put on your about page, and why it's important to talk about what your practice believes in or stands for.</li> <li>Simple tips to help you write with a more human tone of voice.</li> <li>Why it's important to talk about your process, and explain it in your own terms.</li> </ul><p>Examples mentioned during this episode:</p><ul> <li><a href="https://www.sdarch.com.au/">SDA Architecture</a></li> <li><a href="https://www.mos.nyc/">MOS NYC</a></li> <li><a href="https://scarinishstudio.com/">Scarinish Studio</a></li> <li><a href="https://www.runciblestudios.com/">Runcible Studios</a></li> <li><a href="https://shawandshaw.co.nz/">Shaw &amp; Shaw Architects</a></li> <li><a href="https://officesandm.com/">Office S&amp;M</a></li> <li><a href="https://www.amazon.com.au/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQW">Built To Sell by John Warrillow</a></li> </ul><p>If you’d like to learn more about Nikita, you can visit <a href="http://nikitamorell.com/">nikitamorell.com</a> or connect with her on <a href="https://www.linkedin.com/in/nikita-morell-21a72221/">Linkedin</a>. You can also <a href="https://nikitamorell.com/shop/">join the waitlist</a> for Nikita's next SiteSmart cohort. </p><p>If you enjoyed this episode of The Architecture Firm Marketing Podcast, please <a href="https://ratethispodcast.com/dave">leave a rating, write a review, and subscribe</a>. It helps other architects to find the show and benefit from