NielsenIQ Data and Reports - Ep. 47

<p>Today we are Talking about NielsenIQ Data and Reports, we are joined by Andrew Criezis, Head of Product for SMB globally at NielsenIQ.</p> <p>Justin and Mark pose the following questions to Andrew -</p> <p>1. You recently posted an interesting article to LinkedIn titled "Are your promotions catapulting your brand or cannibalizing it?" Can you give our listeners some topline take-aways from this piece and how you reached the conclusion that you did?<br /> 2. You touched upon some advice for handling CPG promotions in the current retail environment, what about tips for brands coping with ongoing inflationary pricing and increased cost of materials?<br /> 3. That leads me to the next question ... How are CPG brands facing current supply-chain challenges and what creative strategies are they implementing to maintain relationships with retailers and market share?<br /> 4. What market research stats from the last few months have surprised you the most, and what do you attribute the findings to?<br /> 5. What do you see as some of the biggest CPG challenges for 2022? On the flip side, where do you see the most significant opportunities?<br /> 6. How can both retailers and CPGs better prepare for unforeseen inflationary, demand fluctuation or supply chain issues in the months ahead?</p> <p><a href= "https://go.nielseniq.com/l/271912/2021-11-10/2lyl6t?li_fat_id=c97ec5a7-6b05-4f7c-bc8a-ce11868bb788?utm_source=microsoft&utm_campaign=RMS_-_Always_On&utm_medium=podcast&utm_content=North_America_CPG-insiders-podcast"> Special Offer link for CPG Insiders audience members</a></p> <p> </p> <p><strong>Andrew Criezis</strong> is the Head of Product for SMB globally at NielsenIQ. He was recently the chief product officer during the creation and launch of a new, best in class CPG platform, Byzzer. His track record of success includes global executive experience in go-to-market strategy, revenue cycle management, operations, and product development. Andrew is expert not only in crafting data-driven business solutions, but also in e