Nicole McInnes on telling stories of transformation at WW

<p><a href= "https://www.linkedin.com/in/nicolemcinnes/?originalSubdomain=au"><span style="font-weight: 400;"> Nicole McInnes</span></a><span style="font-weight: 400;">, Director of Marketing and Commercial at WW, sits down with host Mark Jones to discuss rebranding Weight Watchers, balancing short term needs with long term planning during a crisis, and the commerciality of marketing.</span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://www.weightwatchers.com/au/ww-app"><span style= "font-weight: 400;">WW app</span></a></li> <li style="font-weight: 400;"><a href= "https://www.weightwatchers.com/au/virtual-workshops"><span style= "font-weight: 400;">WW's virtual workshops</span></a></li> <li style="font-weight: 400;"><a href= "https://www.cmo.com.au/article/678927/how-ww-shifted-physical-engagement-virtual-success-5-days/"> <span style="font-weight: 400;">WW's shift from physical to virtual offerings</span></a></li> </ul> <p><strong>You might also like…</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/brent-hill-on-video-content-and-collaboration-during-covid-19/"> <span style="font-weight: 400;">Brent Hill on video content and collaboration during COVID-19 at SATC</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/ashley-killeen-on-brand-storytelling-during-covid-19-at-ozharvest/"> <span style="font-weight: 400;">Ashley Killeen on brand storytelling during COVID-19 at OzHarvest</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/fiona-le-brocq-on-brand-relevance/"> <span style="font-weight: 400;">Fiona Le Brocq on brand relevance</span></a></li> </ul>