Nick Hutchison – Have a Proof of Concept Before You Dive Into the Big Idea

<p><strong>BIO: </strong>Nick Hutchison is the author of <em>Rise of the Reader: Strategies for Mastering Your Reading Habits and Applying What You Learn</em> and the founder of BookThinkers. This growing 7-figure digital marketing agency serves mission-driven authors.</p><p><strong>STORY:</strong> Nick envisioned the first iteration of BookThinkers to be a grand mobile application. He got partners together, and they started working on the idea. Without much research or due diligence, the partners contracted an Argentinian company to build the app. Unfortunately, the company in Argentina went out of business under a year later.</p><p><strong>LEARNING:</strong> Failure is a great thing. Before you dive into a big idea, have a proof of concept and spend tens of thousands of dollars on it. Do more due diligence and understand the process before jumping into it.</p><p>&nbsp;</p><blockquote class="ql-align-center"><strong>“I think that failure is a great thing. You should fail often and fast. Then make iterations and change.”</strong></blockquote><blockquote class="ql-align-center">Nick Hutchison</blockquote><p>&nbsp;</p><h2>Guest profile</h2><p><a href="https://www.linkedin.com/in/bookthinkers/" rel="noopener noreferrer" target="_blank"><strong>Nick Hutchison</strong></a> is the author of <a href="https://amzn.to/3PhR0oM" rel="noopener noreferrer" target="_blank"><em>Rise of the Reader: Strategies for Mastering Your Reading Habits and Applying What You Learn</em></a> and founder of <a href="https://bookthinkers.com/" rel="noopener noreferrer" target="_blank">BookThinkers</a>, a growing 7-figure digital marketing agency that serves mission-driven authors.</p><p>At the age of 20, Nick discovered the world of personal development and quickly used the books he was reading to improve every aspect of his personal and professional life. Now, Nick has dedicated his life to helping millions of readers take action on the information they learn and rise to their potential.</p><p>Nick’s podcast, <a href="https://open.spotify.com