Niching Down: Aligning Your Actions With Your Aspirations with Chelsea Stevenson

<p><span style="font-weight: 400;">Getting clear on your niche can help your business flourish.</span></p> <p><span style="font-weight: 400;">Finding your niche can mean more than honing your service offerings and ideal client avatar. Niching down can help you express your values in your business.</span></p> <p><span style="font-weight: 400;">But the way that niching is talked about and taught in the mainstream can become a matter of chasing money and be out of alignment with your values.</span></p> <p><span style="font-weight: 400;">Chelsea Stevenson joins Erica for a conversation about what it has really meant to niche down her business and how her values inform all of her business decisions, from the services she offers, to how she attracts her ideal clients.</span></p> <p><strong>In this discussion:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How your values inform your niche and the clients you want to reach</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How niching down in alignment with your values helps your business thrive</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why niching down has to be about more than demographics</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you need to go deeper when envisioning your ideal clients</span></li> </ul> <p><strong>Connect with Chelsea Stevenson:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.hennapreneur.com/"><span style= "font-weight: 400;">Hennapreneur</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.cardamomclovehenna.com/"><span style= "font-weight: 400;">Cardamom and Clove Henna</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Facebook:</span><a href= "https://www.facebook.com/hennapreneur"><span style= "font-weight: 400;">@hennapreneur</span></a></li> <li styl