NFTs for Marketing: Stunts vs. Utility (298)

<p>Is <a href= "https://amp.theguardian.com/film/2021/nov/11/disney-is-latest-firm-to-announce-metaverse-plans" target="_blank" rel="noopener">Disney going metaverse</a>? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct).</p> <p><a href= "https://variety.com/2021/film/news/miramax-tarantino-pulp-fiction-nft-1235113383/" target="_blank" rel="noopener">Miramax is suing Quentin Tarantino</a> over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt.</p> <p>Speaking of NFTs and marketing stunts, this <a href= "https://www.marketingdive.com/news/marketers-rush-to-cash-in-on-collectibles-like-nfts-is-it-a-long-term-stra/610085/" target="_blank" rel="noopener">Industry Dive article</a> goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility.</p> <p>Rants and raves include a <a href= "https://www.notboring.co/p/lets-buy-the-us-constitution" target= "_blank" rel="noopener">DAO buying the US Constitution</a> and <a href= "https://variety.com/2021/digital/news/netflix-expanded-top-10-viewing-data-flex-1235113030/" target="_blank" rel="noopener">Netflix's new power rankings</a>.</p> <p><span style="color: #000000;">---------</span></p> <p><span style="color: #000000;">Liked this show? SUBSCRIBE to this podcast on <a href= "https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd" target= "_blank" rel="noopener">Spotify</a>, <a href= "https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1" target="_blank" rel="noopener">Apple</a>, <a href= "https://podcasts.google.com/feed/aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M=" target="_blank" rel="noopener">Google</a> and more. Catch past episodes and show notes at <a href= "https://www.thisoldmarketing.site/" target="_blank" rel= "noopener">ThisOldMarketing.site</a>.</span></p>