NFTs for Marketing. Boom or Bust? (280)

<p>In this episode, Joe and Robert break down the future of NFTs in marketing, lead by <a href= "https://www.mediapost.com/publications/article/365073/vaynerx-enters-nft-space-brings-bud-along-as-firs.html" target="_blank" rel="noopener">Gary Vaynerchuk's partnership with Budweiser</a>.</p> <p><a href="https://ark-invest.com/newsletters/issue-277/" target= "_blank" rel="noopener">TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus</a>, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech.</p> <p><a href= "https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/86863-print-book-sales-soar-in-year-s-first-half.html" target="_blank" rel="noopener">Printed books soar</a>, but is the new opportunity really in print magazines?</p> <p>And finally, <a href= "https://www.axios.com/ad-market-digital-retail-instacart-55b9945d-b112-4328-add7-9f7806fa0535.html"> the advertising market is booming</a>, but not by the normal players.</p> <p>In rants and raves, Joe raves about the <a href= "https://www.gq.com/story/jason-sudeikis-august-cover-profile" target="_blank" rel="noopener">GQ feature of Jason Sudeikis</a> and rants about Loki. Robert rants about mainstream <a href= "https://www.marketingdive.com/news/marketing-budgets-slip-in-relation-to-revenue-shrinking-to-64-gartner-f/603309/" target="_blank" rel="noopener">marketing media talking about marketing spend going down</a>, when they have absolutely no idea they are using the wrong metrics.</p> <p>------</p> <p>Catch past episodes show notes at <a href= "https://www.thisoldmarketing.site/" target="_blank" rel= "noopener">ThisOldMarketing.site</a>. Get your <a href= "https://radix.website/dot-site" target="_blank" rel= "noopener">.site domain today</a>.</p>