NFT Ticket Case Study: Queen George on Growth Hacking Collectors

<p><a href='http://adamlevy.io/mint-season-4'>Mint Season 4</a> episode 21 welcomes Queen George, the modern jazz-pop artist who’s been publicly, yet thoughtfully experimenting with web3 primitives since April 2021 in an effort to find and build a collector base.</p><p><br/></p><p>We explore a new funnel and interesting case study on how she growth hacked *120* collectors by minting tickets as NFTs for her live concert at Eth Denver.</p><p><br/></p><p>In this episode, we discuss:</p><p><br/></p><ul><li>02:00 - Intro</li><li>07:36 - The World of Crypto Experimentation</li><li>13:49 - NFT Ticketing, Metamask, and Eventbrite</li><li>20:17 - Your New Single “If I Ever Go Down”</li><li>30:30 - Crypto QR Codes; The Funnel</li><li>33:52 - Why Doing Tickets as NFTs is Important</li><li>37:09 - How Crypto Provides Better Fan Based Data To Artists</li><li>45:57 - What are the Biggest Challenges Getting into the Space?</li><li>49:25 - Building a Mainstream Audience</li><li>50:47 - First Time at a Crypto Conference; Biggest Takeaways</li><li>53:57 - Queen George’s Thoughts on Web3</li><li>59:12 - Outro</li></ul><p><br/></p><p>…and so much more. </p><p><br/></p><p>I hope you enjoy our conversation. </p><p><br/></p><p>Queen George - <a href='https://twitter.com/iamqueengeorge'>https://twitter.com/iamqueengeorge</a></p><p><br/><br/></p><p>Learn more by visiting: <a href='https://adamlevy.io/mint'>https://adamlevy.io/mint</a></p><p><br/></p><p>---------------------------------------------------------------------------</p><p><br/></p><p>Claim your FREE Listener Badge NFT proving you listened to this episode</p><p><a href='https://adamlevy.io/poap-season-3/'>https://adamlevy.io/poap-season-4</a></p><p><br/></p><p>---------------------------------------------------------------------------</p><p><br/></p><p>Support Season 4&apos;s NFT sponsors</p><p><br/></p><p>1. Coinvise - <a href='https://coinvise.co/'>https://coinvise.co/</a></p><p>2. Polygon Studios - <a href='https://polygonstudios.com/'>https://polygonstudios.com/</a></p><p><