New Year Resolutions for your Radio Station Website

<p>Every year at this time it’s customary to look back on the previous year and examine things you could be doing better, and this should include your station website. Here are eight website resolutions that we think are worth considering.</p> <p><strong>1) Devote More Resources to Your Station Website: </strong>The importance of your station website across all departments should be equal to the importance of programming your radio station. Your website should entertain and generate its own revenue. It won’t do that if it’s not being consistently maintained.</p> <p><strong>2) Add New/Different Content: </strong>While it’s great to have a familiar website that your audience knows what they can expect, it’s also good to expand your offerings each year. Take a look at your market and find areas that are not being addressed online. This could be high school sports news, garage sales, restaurant reviews, local rodeos, racing schedule, and so on. Every market is different. Your station website has unlimited potential for new feature content and that means new opportunities for sponsorships.</p> <p><strong>3) Try a Different Color/Layout: </strong>As with content, the same thing year after year can become mundane and complacent. Try adding a subtle design change to your website. This can be a font or layout change that complements your existing brand. Smaller tweaks to your website design made gradually over time can be better than a complete makeover for some visitors because they don’t have to re-learn your website from scratch.</p> <p><strong>4) Examine Your Stats and Adjust Accordingly: </strong>Take a look back at your website analytics from last year and use that as a base for improvement moving forward. See what content worked best. Try beating your monthly numbers from last year by adding more of what worked during that month, or overall.</p> <p><strong>5) Be More Social: </strong>We advocate that all station members should actively participate in the station’s social media channels. Link back to the website as