New titans of adtech: challenging Google & Facebook?

<p>Adtech is in upheaval. We've seen 7 billion-dollar acquisitions so far this year and we've seen massive change: Uber Eats has an ad network. Doordash has an ad network. Gaming company Zynga owns an ad network. CVS and Walgreens recently launched ad networks too.</p> <p>So what is an ad network these days?</p> <p>And are emerging titans like Unity, ironSource, Applovin, and Liftoff+Vungle going to be able to challenging the reigning heavyweights: Google &amp; Facebook?</p> <p>In this episode of TechFirst with John Koetsier, I'm chatting with Mark Ellis, the CEO of Liftoff or … Liftoff + Vungle or … name-to-be-revealed-at-some-point-in-the-future ...</p> <p><br></p> <p>Links:</p> <p>Liftoff: https://liftoff.io/</p> <p>Support TechFirst with $SMRT coins: https://rally.io/creator/SMRT/</p> <p>Buy $SMRT to join a community focused on tech for good: the emerging world of smart matter. Access my private Slack, get your name in my book, suggest speakers for TechFirst ... and support my work.</p> <p>TechFirst transcripts: https://johnkoetsier.com/category/tech-first/</p> <p>Forbes columns: https://www.forbes.com/sites/johnkoetsier/&nbsp;</p> <p>Subscribe to the podcast: https://anchor.fm/techfirst&nbsp;</p> <p>Full videos: https://www.youtube.com/c/johnkoetsier?sub_confirmation=1&nbsp;</p> <p><br></p> <p>Keep in touch: https://twitter.com/johnkoetsier</p>