New executive director engaging Wharton Center’s audience of the future

<p>“When the opportunity came around to consider this position, it was a no brainer for me,” says <a href="https://msutoday.msu.edu/news/2022/eric-olmscheid-appointed-executive-director-of-wharton-center">Olmscheid</a>. “It was a great opportunity. I think Michigan is a beautiful state. My home state is Minnesota and it’s similar. Michigan is uniquely different in its own way. There are so many parallels to Minnesota and Michigan that I loved. But more importantly, what attracted me is Wharton Center’s commitment to excellence and its commitment to the work that it's done over the last 40 years here in the Lansing community. And the connection to the university is unparalleled.”</p><p>What are some of your goals?</p><p>“In the immediate future, we have to look at how we live in a pandemic world. We're kind of living in this COVID moment, but also how do we emerge from that and what does that look like? Our habits have changed as consumers and buyers. Likely, you are not going to as many events or you might stream more on your television set at home. We're asking questions around what that looks like for us. Because we know foundationally, we can't replace the live performance experience.</p><p>“There's something about sharing the space, time and physical air with folks and artists on stage. That shared experience is so critical to the core of what we do, and we know we can't replace that. It's a matter of figuring out what the experiences are that communities and audiences long for now and what will drive them to come to the center. All our habits have changed and shifted because of the pandemic. We know that we have to shift with it, and the pathway forward is a little unknown.</p><p>“One of the goals is to figure out how we define that and how we define success in the future. And what does the future of our industry look like? Because of that shifting landscape, there are so many new opportunities that are yet to be written, and I think we have to be openhearted to what that looks like and not just be