Neil’s Billion Dollar Mistake | Ep. #1020

<p><span style="font-weight: 400;">In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on</span> <a href= "http://singlegrain.com/dtla"><span style="font-weight: 400;">this website</span></a> <span style="font-weight: 400;">if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!</span> <a href= "https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span style="font-weight: 400;">DM Eric</span></a> <span style= "font-weight: 400;">if you would like to participate in the VIP dinner.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: Neil’s Billion Dollar Mistake</span></li> <li><span style="font-weight: 400;">[00:40]</span> <a href= "https://www.kissmetricshq.com/"><span style= "font-weight: 400;">Kissmetrics</span></a> <span style= "font-weight: 400;">was part of the mistake.</span></li> <li><span style="font-weight: 400;">[01:05] Neil’s former partner broke down their mistake in a blog post on</span> <a href= "https://producthabits.com/"><span style= "font-weight: 400;">Product Habits.</span></a></li> <li><span style="font-weight: 400;">[01:28] They built a product they thought was needed.</span></li> <li><span style="font-weight: 400;">[01:40] They learned no matter what you build, people don’t want to pay for things.</span></li> <li><span style="font-weight: 400;">[01:55] Version 2 required too much customization.</span></li> <li><span style="font-weight: 400;">[02:40] They found people couldn’t get a lot of value out of their Google Analytics.</span></li> <li><span style="font-weight: 400;">[03:05] Neil and his partner just needed to find what the gaps were, but it took them too long.</span></li> <li><span style="font-weight: 400;">[03:50] Kissmetrics fe