Neil Patel – Fail Your Way to Success by Practicing the 3Es: Experiment, Experiment, Experiment

<p><a href="https://www.linkedin.com/in/neilkpatel/" target= "_blank" rel="noopener noreferrer"><strong>Neil Patel</strong></a> is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.</p> <p> </p> <blockquote> <p style="text-align: center;"><strong>“Have the mindset of testing. What works today may not work a year from now. If you don’t keep testing, you’re not going to thrive and succeed.”</strong></p> <p style="text-align: center;">Neil Patel</p> </blockquote> <p> </p> <h2>Worst investment ever</h2> <h3>Creating a business to solve his own problem</h3> <p>About 10 years ago, Neil’s website, at the time, was doing pretty well, so much so that sometimes he’d get a flood of traffic from social media. This upsurge in traffic would cause his servers to go down. This sounds like a good problem to have, right?</p> <p>While Neil appreciated the tremendous traffic, he had to pay for more and more servers. But then, in most cases, he would never use the extra resources. He thought to himself that it would be a good idea to be able to pay for the resources when he needed them, and not pay for them when he didn’t.</p> <h3>Taking matters into his own hands</h3> <p>Neil figured that there must be other people who were in a similar situation paying for all these resources and not using most of them. “What if we combine all our servers and have one big infrastructure, and we can each scale up and down as we want?” he thought to himself. Right there and then, a business idea hatched. Neil went to work to start Vision Web Hosting.</p> <h3>The multibillion idea that sucked</h3> <p>While Neil’s idea was a good one and would have seen him make millions of dollars, a few things turned it into his worst invest