Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389

<p><span style="font-size: 10pt;">In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Neil and Eric's Tips for First-Time Paid Advertisers</em></span></li> <li><span style="font-size: 10pt;">00:38 – Take whatever <a href= "http://www.facebook.com/">Facebook</a>, <a href= "http://www.google.com/">Google</a> and <a href= "https://www.bing.com/">Bing</a>’s representatives tell you with a grain of salt</span> <ul> <li><span style="font-size: 10pt;">00:46 – They won’t always work</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:14 – “When you’re just starting off, don’t spend a lot”</span> <ul> <li><span style="font-size: 10pt;">01:20 – Bing and Google can give you free credits, take advantage of them and use them</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:37 – Eric loves and endorses Brad Geddes’ <a href= "https://www.amazon.com/Advanced-Google-AdWords-Second-Geddes/dp/1118194500"> Advance Guide to Google AdWords</a> or AdWords Fundamental</span> <ul> <li><span style="font-size: 10pt;">01:56 – It explained everything very distinctly</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:59 – <a href= "http://www.digitalmarketer.com/">DigitalMarketer</a> has their courses too</span></li> <li><span style="font-size: 10pt;">02:12 – There are certifications from <a href="https://adwords.google.com/home/">Google AdWords</a> and <a href="https://www.facebook.com/blueprint">Facebook Blueprint</a></span> <ul> <li><span style="font-size: 10pt;">02:18 – Facebook Blueprint is quite difficult but definitely worth it</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:28 – It is better to invest in paid c