Neil and Eric’s Secret Marketing Tools | Ep. #1135

<p><span style="font-weight: 400;">In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.  </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: Eric and Neil’s Secret Marketing Tools. </span></li> <li>[00:39] <span style="font-weight: 400;">How having a ton of clickstream and click-through data is helpful for marketers. </span></li> <li>[01:00] <span style="font-weight: 400;">Paying fees for data, the kind of data that could be gathered and using it optimally. </span></li> <li>[01:33] <span style="font-weight: 400;">Using .io as a data platform and employing it to identify B2B IP addresses.</span></li> <li>[01:51] <span style="font-weight: 400;">How</span> <a href= "https://clearbit.com/"><span style= "font-weight: 400;">Clearbit</span></a> <span style= "font-weight: 400;">contributes by enriching leads and checking their</span> <a href="https://www.alexa.com/"><span style= "font-weight: 400;">Alexa</span></a> <span style= "font-weight: 400;">scores.</span></li> <li>[02:14] <span style="font-weight: 400;">What the</span> <a href="https://www.outreach.io/"><span style= "font-weight: 400;">Outreach</span></a> <span style= "font-weight: 400;">tool offers and checking the performance of sequences. </span></li> <li>[02:29] <a href="https://www.outreach.io/"><span style= "font-weight: 400;">Outreach’s</span></a> <span style= "font-weight: 400;">feature that allows for a more personalized approach to clients.</span></li> <li>[03:04] <span style="font-weight: 400;">Keeping in mind that these tools require work and/or resources. </span></li> <li>[03:16] <span style="font-weight: 400;">That’s it for today!</span></li> <li>[03:21]