NBA All-Star Game Ratings Near Record Lows

<p>The NBA held its annual All-Star Game last weekend. The weekend was heavily hyped due to the return of LeBron James to Cleveland. Once again...just like the NBA has done the past two years...another big event set near record low ratings.</p> <p>We reveal and react to the NBA All-Star Game ratings. We explain why the NBA doesn't care about their low television ratings...and why their current strategy could backfire on the league.</p>