Navigating New Markets and New Products with Pablo Calabuig, CEO North America at GoAigua

<p>Our guest today is <a href="https://www.linkedin.com/in/pablo-calabuig-pascual">Pablo Calabuig</a>, CEO North America at <a href="https://www.linkedin.com/company/go-aigua/">GoAigua</a>.</p><p>GoAigua is an analytics company providing water and wastewater utility companies with tools to change how they look at data to improve daily operations, resiliency, and decision-making to provide better service to their customers. </p><p>Pablo's family started GoAigua as a water utility operation in Spain 130 years ago. Pablo heads up helping cities like Mexico City, MX, Houston, TX, and cities in California solve critical water supply and management problems.</p><p>His journey started with him getting an MBA and working with McKinsey and Company before joining the family business to expand into North America.  </p><p>Pablo shares the differences between working in the family business versus his previous consulting gigs, including the unique way they look at future planning.  </p><p>We discuss... </p><ul><li>building a team </li><li>transitioning from service to product sales </li><li>where he invests time as CEO </li><li>the marketing method he favors most</li><li>the learning curve of the pandemic </li><li>addressing client problems that aren't your fault</li><li>third-party relationships for company growth </li><li>the easier way to get government contracts, and more</li></ul><p>Pablo ends the episode by sharing insights about boundaries in his personal life that help him be a better CEO. </p><p>Listen in to learn more about global expansion and offering new products from Pablo. Find other great content at LeadersofB2B.com</p><p> </p><p>--</p><h3>This episode is brought to you by Content Allies.</h3><p>Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.</p><p>We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business.</p><p>You show up and have conversations,