Native Digitals, A New Category of Human | Lochhead on Different

<p>The Big Themes:</p><ul><li><strong>Returning to the office:</strong> This isn’t really what native digitals want. Apple employees revolted, as did Google’s, prompting one of the largest technology companies in the world to backtrack.</li><li><strong>The result of this macro trend: </strong>If you are 35 years old or younger you will progressively spend time, energy, and money improving and enhancing your digital life, not your physical life.</li><li><strong>The stuff business:</strong> 140 million native digital Americans and Millennials and Gen Z grew up in an era where they watched how their parents pursuit of “stuff” didn't really lead to anything meaningful.</li><li><strong>A diamond is forever:</strong> This campaign eventually evolved into commercials in the late 1970’s where DeBeers quite literally defines how much a man should spend on an engagement ring.</li></ul><p> </p><p>The Big Quotes:</p><p>“So what's going on here when you're native analog, your primary reality is a physical or analog reality.”</p><p> </p><p>“This has profound implications for the way we work, but it's a lot more than just that.”</p><p> </p><p>This episode is brought to you by BMC Software.</p><p> </p>