Natalie Marie Dunbar on Scaling Content Strategy

<p><a href='https://www.linkedin.com/in/nataliedunbar/'>Natalie Marie Dunbar</a> is a senior manager of content design at Walmart. She’s the author of <a href='https://rosenfeldmedia.com/books/from-solo-to-scaled-building-a-sustainable-content-strategy-practice/'><em>From Solo to Scaled: Building a Sustainable Content Strategy Practice</em></a>. In this conversation, we discuss content strategy, how it might differ from information architecture, and how to stand up a content strategy practice.</p><p>Natalie has asked me to let you know that <a href='https://rosenfeldmedia.com'>rosenfeldmedia.com</a> has a promo code for <em>The Informed Life</em> listeners. The code is <b>INFORMEDLIFESTS</b>, and it’s good for 20% off the purchase of any Rosenfeld Media book until December 31, 2022.</p><p><b><br/>Show notes</b></p><ul><li><a href='https://www.linkedin.com/in/nataliedunbar/'>Natalie Marie Dunbar</a> (LinkedIn)</li><li><a href='https://twitter.com/theliterati'>theliterati</a> (Twitter)</li><li><a href='https://instagram.com/theliterati'>theliterati</a> (Instagram)</li><li><a href='https://rosenfeldmedia.com/books/from-solo-to-scaled-building-a-sustainable-content-strategy-practice/'><em>From Solo to Scaled: Building a Sustainable Content Strategy Practice</em></a>by Natalie Marie Dunbar</li><li><a href='https://www.walmart.com/'>Walmart</a></li><li><a href='https://amzn.to/3wzvC5L'><em>Information Architecture: An Emerging 21st Century Profession</em></a>, by Earl Morrogh</li><li><a href='https://rosenfeldmedia.com/people/louis-rosenfeld/'>Louis Rosenfeld</a></li><li><a href='https://www.braintraffic.com/authors/kristina-halvorson'>Kristina Halvorson</a></li><li><a href='https://amzn.to/3RykBtF'><em>Content Strategy for the Web, 2nd Edition</em></a> by Kristina Halvorson</li><li><a href='https://worldiaday.org/'>World IA Day</a></li><li><a href='https://contentmarketinginstitute.com/2016/02/types-content-strategist/'><em>Why You Need Two Types of Content Strategist</em></a> by Ann Rockley</li><li><a href='https://k