Nailing Your Marketing Mix, Pt. 2 (#71)

<p>You have a lead; now what?? While <a href="https://www.healthconnectivetech.com/insights/episode-70-nailing-your-marketing-mix-pt-1/" rel="noopener noreferrer" target="_blank">Part 1 of our marketing mix discussion focused on starting points</a> such as landing pages and content marketing, Part 2 walks through the lead conversion process that happens once someone is in your sales or marketing funnel. In this episode, you’ll learn how to pay more attention to the parts of the lead conversion process that matter, what to do when the pipes aren’t connected, and how to adapt when you aren’t getting the response you expected. </p><p>This conversation is brought to you by <a href="https://www.healthconnectivetech.com/" rel="noopener noreferrer" target="_blank">Health Connective</a>, custom marketing solutions for med tech and pharma. <a href="http://paradigmshift.health/" rel="noopener noreferrer" target="_blank">Sign up for our newsletter</a> to receive the latest marketing and communications insights from Scott, Michael, and our guests.</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>