Nailing Your Marketing Mix, Pt. 1 (#70)

<p>There are so many marketing channels to choose from, and it doesn’t get any easier now that consumer behavior has changed during the pandemic. Sometimes it can feel like all you have to do is choose tactics from a menu, but that usually just leaves a sour taste in your mouth. In this first of two episodes on nailing your marketing mix, you’ll learn tips for landing pages, digital advertising, websites, content marketing, and more. </p><p>This conversation is brought to you by <a href="https://www.healthconnectivetech.com/" rel="noopener noreferrer" target="_blank">Health Connective</a>, custom marketing solutions for med tech and pharma. <a href="http://paradigmshift.health/" rel="noopener noreferrer" target="_blank">Sign up for our brand new newsletter</a> to receive the latest marketing and communications insights from Scott, Michael, and our guests.</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>