Nailing Down Your Prospect’s Desired Outcome, Throwback with Keenan, Ep #322

<p><span style="font-weight: 400;">What is your prospect’s desired outcome? Where are they right now? According to Keenan—the best-selling author of</span> <a href= "https://www.amazon.com/Gap-Selling-Problem-Centric-Everything-Relationships/dp/1732891001"> <span style="font-weight: 400;">Gap Selling</span></a><span style= "font-weight: 400;">—once you calculate the gap that needs to be crossed, you can help guide your prospect to their desired outcome. Sounds easier said than done, right? So in this episode of Negotiations Ninja, we are revisiting this special episode about bridging the gap with none other than Keenan.</span></p>