My Keys to Scaling a SaaS Affiliate Program

<p>In this episode, <a href="https://www.linkedin.com/in/dustinhowes/"><u>Dustin Howes</u></a>, Sr. Affiliate Manager at <a href="https://www.linkedin.com/company/peopleconnectus/"><u>PeopleConnect</u></a>, discusses scaling a SaaS affiliate program.</p> <p>Dustin has 12 years affiliate marketing experience and recently joined PeopleConnect which provides better ways to explore, find and manage information about people.</p> <p>Dustin explains the keys to performance marketing and discusses:</p> <ul> <li>What performance marketing is.</li> <li>Establishing realistic expectations and goals, and understanding that affiliate marketing is a long-term approach.</li> <li>Why research is the foundation of success, and what to include in your research.</li> <li>Why focusing on the fundamentals such as your partner signup page, network description, SEO and email automation is critical.</li> <li>Building a recruitment list.</li> <li>The partnership funnel and what makes it a long process.</li> <li>Tools to use at every affiliate program stage.</li> <li>Examples of companies doing exceptional affiliate marketing (e.g. Thinkific and Loom).</li> <li>Types of SaaS partners to recruit. Tip!: Be laser-focused on what types of partners you want so that you can find them.</li> </ul> <p>Resources mentioned:</p> <p><br></p> <p><a href="https://dustinhowes.com/how-to-create-an-affiliate-program/ " target="_blank">Research resources</a> - https://dustinhowes.com/how-to-create-an-affiliate-program/&nbsp;</p> <p><a href="https://docs.google.com/spreadsheets/d/1HW7tQvZUtkseTgfrQElyXfIIMxlMF27D/edit#gid=661753672" target="_blank">Affiliate program checklist</a> - https://docs.google.com/spreadsheets/d/1HW7tQvZUtkseTgfrQElyXfIIMxlMF27D/edit#gid=661753672&nbsp;</p> <p><a href="https://impact.com/" target="_blank">Impact </a>- https://impact.com/&nbsp;</p> <p><a href="https://partnerstack.com/" target="_blank">PartnerStack</a> - https://partnerstack.com/&nbsp;</p> <p><a href="https://www.hubspot.com/" target="_blank">HubSpot</