My Favourite Tip: Matt Jones - Don’t underestimate aesthetics

<p>At Four Pillars Gin, they have a mantra: they’re ‘makers, not marketers’. Ironically, they have some of the best marketing in the world! </p> <p>But it’s all about function, according to Co-Founder and Brand Director Matt Jones. If being ‘makers’ is such a big part of the Four Pillars appeal, customers need to get as close to that making process as they can. That’s what aesthetics is all about. </p> <p>Whether you hire people with a great eye for design, or you seek out the best creative partners, you can only go wrong if you assume your aesthetics don’t matter. </p> <p>Connect with Matt on <a href="https://mobile.twitter.com/betterhappy1">Twitter</a> or the excellent <a href="https://www.fourpillarsgin.com/">Four Pillars website</a></p> <p>You can find the full interview here:<a href="https://www.amantha.com/podcasts/four-pillars-gin-co-founder-matt-jones-wants-you-to-obsess-over-aesthetics/"> Four Pillars Gin Co-Founder Matt Jones wants you to obsess over aesthetics</a></p> <p>***</p> <p>My new book Time Wise is out now. You can <a href="https://www.amantha.com/time-wise-book/">grab a copy here</a>.</p> <p> </p> <p>Connect with me on the socials:</p> <p><a href="https://www.linkedin.com/in/amanthaimber/?originalSubdomain=au">Linkedin</a></p> <p><a href="https://twitter.com/amantha?lang=en">Twitter</a></p> <p><a href="https://www.instagram.com/amanthai/?hl=en">Instagram</a> </p> <p> </p> <p>If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at <a href="http://howiwork.co">http://howiwork.co</a></p> <p>Visit <a href="https://www.amantha.com/podcast">https://www.amantha.com/podcast</a> for full show notes from all episodes.</p> <p>Get in touch at <a href="mailto:amantha@inventium.com.au">amantha@inventium.com.au</a></p> <p> </p> <p>CREDITS</p> <p>Produced by <a href="https:/